ADR for H&M accessories collection
Anna Dello Russo to design an over-the-top
“I am excited by this collaboration: this is the first time H&M
accessories collection for H&M
H&M is proud to announce a special collaboration with
fashion icon and legendary Fashion Director Anna Dello Russo.
An idol of the blogosphere whose flamboyant outfits are
endlessly documented by style photographers and
broadcasted globally through the web, Anna Dello Russo
proved her unique sense of style creating a special collection
of accessories for H&M. Unabashedly glamorous,
precious and playful, the range is an expression of Dello Russo’s
taste for ornamentation. Available from October 4, 2012, at the
peak of the global fashion weeks tour, in around 140 stores
worldwide and online. The collection features jewelry,
sunglasses, shoes, bags and a trolley allowing H&M
customers uniqueness at an affordable price.
involves a Fashion Director in a special project. This is the sign
of an important evolution in fashion, and I am both thrilled and
humbled to be the one chosen to lead it. I wanted to create precious
accessories that are impossible to find. As a stylist I know
accessorization is essential: it is the personal touch to any outfit.
With these pieces everybody can have fun, turning an ordinary day
into a fantastic fashion day”, says Anna Dello Russo.
“It’s been extremely exciting to involve Anna Dello Russo in this
project, something completely different from what we have done before.
Anna has a fantastic eye and a strong taste, apart from being a
veritable fashion icon. She produced an extravagant range of
accessories that will get H&M customers and everyone in love with
fashion excited. The collection is a celebration of excess,
fantasy and decoration” says Margareta van den Bosch,
Creative Advisor at H&M
Famously described by photographer Helmut Newton as a “fashion maniac”,
Anna Dello Russo is one of contemporary fashion’s driving forces.
An unparalleled eye, she has shaped the way we see fashion today
through her groundbreaking work at Vogue Italia, where she served
as a Fashion Editor for over twelve years working with photographers
such as Helmut Newton, Michel Comte, Walter Chin, and later as the
Editor in Chief of L’Uomo Vogue. Currently holding the role of Fashion
Director at Large and creative consultant at Vogue Japan, Dello Russo
is a darling of the fashion bloggers, whom she likes to please with
extravagant get-ups, and countless changes of outfits,
during the world’s fashion weeks.
For more information: www.hm.com/press